Galaxy Z Flip 5 & Fold 5

Retail | Photo Shoot Art Direction | UI/UX | Video

With each device launch our team seeks to help inform potential buyers in retail on the latest device features, and how they apply to their lives. For this one, we ended up directing a photoshoot to get bite-sized content to apply in-store.

3 days of shooting in 3 locations turns into mostly 6 second clips all over our Samsung Experience Stores.

Our team also used these assets to create premium, colorful in-store experiences that educated users on these innovative devices.

And just for fun

I was asked to create a brand to put on device with one work day to do it. I am happy with how it turned out!