Wellbies Mobile Game

Founder | Creative Director

Born from an obsession with trying to form the habits and routines I want, I founded a habit-tracking mobile game built on the idea that building a better you should be a fun, not shameful, process. I formed a team of super talented designers, UI/UX designers, 3D artists, developers, and writers from my network to pitch CodeLaunch 2025, a startup accelerator.

Most habit tracking ends after a streak ends, with a sense of failure and moving on. We looked to solve that.

Starting with the research

345M people used fitness apps in 2024

200M casual gamers in the U.S.

CUES

  • Opening phone,

  • Routines like waking up or getting home

  • Seeing your Wellby on a widget or watch

CRAVINGS

  • Help your Wellby

  • Reminder of habit goals

RESPONSE

  • Set habits

  • Work on habits

  • Start routine

REWARDS

  • Game progress

  • Help your Welly succeed

$11.42B habit tracking app market

We did a survey!

Members posted on their socials and we posted the survey at local coffee shops.

125 participants provided concrete evidence that there was a wide appeal for Wellbies. It gathered important information for future development of the app.

Figma flow

Leadership story. Recruitment, organization, scheduling plans, etc

CodeLaunch pitch results and booth creation.